”There are lots of reasons why this new Skype ad from Pereira & O’Dell shouldn’t work. It’s more than three minutes long. It’s manipulative in the extreme. And its emotional high point has little to do with the service being advertised. It’s manipulative in the extreme. And its emotional high point has little to do with the service being advertised—in fact, it hints at everything Skype can’t provide.

Yet, in the end, it’s irresistible.”  – Tim Nudd, ADWEEK