A great example of viral video marketing from Olympus.
Olympus wanted to create buzz for the Olympus PEN camera, so taking inspiration from stop motion artists they shot 60,000 pictures, developed over 9,600 prints and shot over 1,800 pictures again all with no post production. The result is a video that you want to share with your friends because it’s so cool. It’s artistic, it’s relevant, it’s memorable and it does a great job of taking a somewhat bland looking product and making it feel retro cool. Nicely done.
What do you think of this video?
6 comments
This is Great marketing Mike. Being the first, unique, and innovating is indeed the best marketing angle, Olympus is doing. Also very good for a blog article, getting higher visibility, and serp for those exact keywords your targeting, like viral video marketing.
Thanks Cal! Yes, I thought this video was great for a variety of reasons…
Awesome Video!
Thanks Brad!
WOW!!!
Thank you Judy… I thought so too!