A great example of viral video marketing from Olympus.
Olympus wanted to create buzz for the Olympus PEN camera, so taking inspiration from stop...
A great example of viral video marketing from Olympus.
Olympus wanted to create buzz for the Olympus PEN camera, so taking inspiration from stop motion artists they shot 60,000 pictures, developed over 9,600 prints and shot over 1,800 pictures again all with no post production. The result is a video that you want to share with your friends because it’s so cool. It’s artistic, it’s relevant, it’s memorable and it does a great job of taking a somewhat bland looking product and making it feel retro cool. Nicely done.
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How Did Spaghetti Sauce Revolutionize Product Marketing? Another Fascinating Story From Malcolm Gladwell
I will read any book, listen to any interview or watch any video that Malcom Gladwell puts out. The guy is brilliant, funny and a great writer. He’s so good, in-fact, that he can take a presentation that is essentially on horizontal product segmentation and turn it into one of the most fascinating and entertaining videos that I’ve watched in the last year. I can’t tell you more without spoiling Gladwell’s delivery. Watch. It will be well worth it, even if you’re not a marketer.
Did you gain any insights from this video? Let me know your thoughts!
How Did Spaghetti Sauce Revolutionize Product Marketing? Another Fascinating Story From Malcolm Gladwell
I will read any book, listen to any interview or watch any video that Malcom Gladwell...