A great example of viral video marketing from Olympus.

Olympus wanted to create buzz for the Olympus PEN camera, so taking inspiration from stop motion artists they shot 60,000 pictures, developed over 9,600 prints and shot over 1,800 pictures again all with no post production. The result is a video that you want to share with your friends because it’s so cool. It’s artistic, it’s relevant, it’s memorable and it does a great job of taking a somewhat bland looking product and making it feel retro cool. Nicely done.

What do you think of this video?