How Did Spaghetti Sauce Revolutionize Product Marketing? Another Fascinating Story From Malcolm Gladwell
Posted by Mike Mahanay on Jan 3, 2010 in Business, Economics, Marketing, Product Marketing | 8 comments
I will read any book, listen to any interview or watch any video that Malcom Gladwell puts out. The guy is brilliant, funny and a great writer. He’s so good, in-fact, that he can take a presentation that is essentially on horizontal product segmentation and turn it into one of the most fascinating and entertaining videos that I’ve watched in the last year. I can’t tell you more without spoiling Gladwell’s delivery. Watch. It will be well worth it, even if you’re not a marketer.
Did you gain any insights from this video? Let me know your thoughts!
8 comments
Mike – this is great. It is long but well worth the time. Thanks for sharing
Thanks Julie.
Thanks Julie.
Thanks for sharing Mike. I am in the middle of reading Tipping Point. Love it. So valuable. Blink is up next on my reading list.
Thanks Johnny. Yeah, both Tipping Point and Blink are in my top 25 list of non-fiction. Great, thought provoking and interesting books.
Great vid Mike! Big fan of Malcom. Loved the funny, but true statement on the Dark, Rich, Hearty roast coffee vs the Milky Wheat coffee. Great takeaway point!
I saw this video for my marketing class. Truly great stuff and I prefer chunky sauce myself.
I watched this on ted talks. Quite brilliant really in its simplicity don’t you think