How Did Spaghetti Sauce Revolutionize Product Marketing? Another Fascinating Story From Malcolm Gladwell

I will read any book, listen to any interview or watch any video that Malcom Gladwell puts out. The guy is brilliant, funny and a great writer. He’s so good, in-fact, that he can take a presentation that is essentially on horizontal product segmentation and turn it into one of the most fascinating and entertaining videos that I’ve watched in the last year. I can’t tell you more without spoiling Gladwell’s delivery. Watch. It will be well worth it, even if you’re not a marketer.

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